Wrong advertisement or….? (DDB Brasil)
Tonight I saw an interesting article on a Dutch News Weblog; NRCNext….
Advertisement company DDB Brasil has been asked to make a commercial for WWF (World Wildlife Fund)……
Well; they succeeded in making one… a big controversial one…..!!
The main part of the this little “movie”; the realization of the power of the earth…. if we are not treating it right…. it can and will take powerful acts.
So; how to put this in a good metaphor…??
Well – we all remember 9-11 – it took 2 planes to kill 3,000 people….. 3 years later – a big tsunami happened and killed about 300,000 people……
Just imagine how many planes that would have been….
Yep – a working metaphor – but also a big controversy around it…. and WWF did not agree to this commercial….
BUT; it did find his way to the internet……
What do you think…??
Bad taste….. or really something to think about…??
(DDB is now also hunting down all the videos from the internet – if this one is not working anymore; search for “DDB Brazil” on YouTube….)
Links;
NRCNext -Reclamespotje: 9/11 viel wel mee, die tsunami was pas erg
A rather strange comparison, deliberately killing people in a terrorist attack and people getting killed in a natural disaster… And the message that the earth will take powerful acts if we don’t treat the earth right is simply wrong. We should not abuse our planet, of course, but events like earthquakes, tsunamis and other natural disasters will happen no matter what. Or do these people also believe the T-Rex didn’t treat the earth right when a natural disaster wiped out the dinosaurs?
I do agree with the strange comparison…
But probably they are just warning for other stuff then earthquakes etc….
Probably they are just more referring to natural disasters which will happen because of (for example) the ice melting on the north and south….
Some of the natural disaster are our responsibility…
The ad is wrong (??) with picking a tsunami…
Ironically, the cause of global warming and that ice melting has been contributed to the use of fossil fuels, and the biggest financial donors of the WWF used to be oil companies like Exxon, Chevron and Mobil…
Another little fact, the WWF was formed on September 11, 1961…